How are YOU Going to Promote "Harry Potter and the Deathly Hallows"?

• Access to over 400 magic fanatics (my mailing list) who will travel the city to see a free performance of mine.  These are people who have paid $250-$325 to have me perform in their homes.  I mail to them at MY expense telling them about the event.

• Media Coverage.  Every year I’ve performed as a wizard to promote a Harry Potter book release, I’ve been on the television news.  Your store or library could be the next to get this publicity which you couldn’t buy for 100 times my fee.  Again, I alert the media at MY trouble and cost.

• A great way to differentiate your store from any others.  All copies of the book are identical.  What makes people travel the distance to your store is the unique opportunity to witness something special.

• Customer loyalty.  When your customers see how your establishment goes the extra mile, they take note and remember.

• 90 minutes of magical entertainment for just $200 plus a copy of the book (hey, I'm a Potter fan, too!).  This is less than what I normally charge for a single hour!

• Increased book sales.  Using the same techniques I use to promote reading in schools and libraries, I am able to inspire audience members to include additional books in their purchase.  I'm not talking about J.K. Rowling books.  They'll buy those anyway.  I'm talking about selling out of books on: Magic, biographies of Houdini, books on astronomy, books on owls, books on rats, books on dragons, books on puppets, and a slew of other subjects.  I just got a letter this week from Martha Heckathorn, a school librarian at Brookhaven Elementary in Killeen, Texas.  She wrote to say "Your show was AWESOME!  Whatever subjects you talk about (rabbits, magic, puppets, etc.) those books fly off the shelves."  To a librarian that means circulation, but to a book store it is money in the bank.