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What is IDEA and LRE? This government document answers a lot of the questions people have about the Individuals with Disability Education Act of 1997. This is a suppliment to an article I wrote for "The Funny Paper". Pretty Good Poem by Charles Osgood. This is a poem I referenced in a talk I gave at the KIDabra conference in 2006. The lecture is available in CD format from my products web page and is titled "What is Educational Significance?" Repeats, Referrals, Referrences, and Leads An introduction to the various forms of "spin-off" business. Learn how to create, control, and direct one of the most powerful forms of marketing in existance: Word of Mouth. If you are able to get each customer or client to buy again and then refer one other person who buys from you, you create phenomenal exponential growth. Several Dozen Things to do Instead of Watching TV This is a free suppliment to the January 2006 issue of The Linking Ring magazine column "The Business of Magic". How to Get Great Testimonials This article first ran in the September 2003 issue of The Linking Ring in my montly column "The Business of Magic". I reference it in other articles I've written so I've posted it here for the convenience of those reading the other articles who don't have back issues. Sincerity An odd thing happened at a school performance which I shared with my newsletter subscribers. Establishing Your Price (Part 1) Unquestioningly my most popular article series to date. Establishing Your Price (Part 2) Part 2 of the above. A very popular file to read. Living the 80/20 Rule "My Thoughts on Restaurant Strolling" A 28 page book I wrote and reproduced here in it's entirety. Using Audio Testimonials A book of 27 different ways to use voice recordings of yourself and your customers to change the way you build your business. Also includes information on how to get good audio testimonials and funny ways to create your own sound bites to use. Recommended Reading This was a suppliment to one of the articles I wrote in The Linking Ring. It is a list of my favorite books and audio programs that relate to business in general, service providers in particular, and entertainers in specific. Staying Connected This article contains advice and tips on how to use technology to increase communication and connectedness with your customers. Caller Interview Sheet This is an old caller interview sheet I used for years. It was originally designed to be used with birthday party customers but I used it with schools and libraries and just put the school name or the library name where it says "Child". These sheets are a great way to keep track of important information for your shows as well as for your business (i.e. tracking where shows come from). ©2003-2007 Julian Franklin Productions
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