Lectures and Speaking Engagements

There are five behaviors exhibited by the customers and clients of wildly successful businesses. These five behaviors are:

1. Getting them to purchase initially
2. Getting them to spend more money
3. Getting them to spend more frequently
4. Getting them to stay loyal buyers for longer periods of time
5. Getting them to act as Champions for your business

Learn how to identify target areas for your specific industry and business that can be ratcheted up to generate huge influxes of previously uncaptured sales. Learn general as well as specific tactics and strategies to increase each of these five behaviors in YOUR customer base, all without spending a fortune on advertising and marketing.

Up-selling, down-selling, cross-selling, package selling. These are four of no fewer than 18 different strategies for getting your customers to spend more money with you. Too often business owners, managers, and salespeople lump these concepts together as "Up Selling". Tragically, there is a huge difference in all these various forms of suggestive selling and without a basic understanding of the differences millions of dollars in sales are lost every day. Learn to create simple processes that systemize and automate these various selling opportunities to maximize not only customer satisfaction, but also dramatically increase profitability.

Getting Customers to buy from you more often and in larger amounts are two of the 5 behaviors of wildly successful businesses. Learn how to do both in this amazingly direct, but encyclopedically comprehensive exploration of how to soft-sell your customers with a minimum of effort and expense.

Too often people assume that Viral Marketing is all about using the internet to send SPAM e-mail. However, this extremely limited view of the concept robs you of one of the most powerful tools you can use to market and promote your business. Viral Marketing is being able to spread your message from person to person while maintaining complete, or almost complete control of the message. The internet is ONE tool to help you in this, but not the only tool, and quite possibly not even the most effective tool.

Word of Mouth Marketing is the least expensive and the most effective form of marketing you can do. The problem is that it is the least controllable. That is, you can't FORCE someone to spread the word about you, the way you can buy ad space in a magazine or newspaper. You can't get customers to write letters about you and mail them to their friends in the same way that you can write a letter and mail it to a mailing list.

But it is possible to stimulate, direct, and even control a word of mouth message if it is done correctly from the start. The results can revolutionaize your business.

Behavior Management - After 8 years as a behavior specialist in public schools, Julian Franklin is uniquely qualified to help you understand how to deal with difficult students, staff members, customers, clients, and other problem individuals. Don't go crazy dealing with difficult people. There is an easier way to manage their behavior and have them eating out of your hand. Julian is the author of "Kid Control".

Suggestive Selling - Librarians and teachers are vendors of information. Learn to sell your offerings in new and compelling ways. You might not think of yourself as a salesman, but everyone in life sells something. Whether it is an IEP objective in an ARD meeting, or getting kids to read more books, you can use the techniques of Suggestive Selling to boost your effectiveness and minimize your stress.

Math-A-Magic - Get your 5-12 grade math teachers together for an unforgettable experience. Learn fun, simple, magic tricks that teach in very real-world, tactile ways, the abstract concepts of probability, multiplying fractions, factoring polynomials, and exponents. This is abstract learning made FUN and CONCRETE! The fact that the teachers will leave with enough magic tricks to entertain at the next Holiday party is included as a bonus at no extra charge!