2009 Business Building Workshop
Final Blow Out!
If you would like to download
and/or print a PDF version of this web page so that you may read it at
your leisure, simply CLICK
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A complete schedule of
the workshop is available by CLICKING
HERE.
I hope you don't mind me saying this again, but I want to thank you for sharing the information you have developed in your workshop. I have just completed the busiest summer month I have had in more than 10 years of performing — I presented 10 library programs the first week of June followed by 2 weeks of Church Camp followed by 10 more library programs the last week of June . . . and I'm exhausted!!! But it has been great and I want to say "Thank You" again for being willing to share what you have learned.
--David Hennig
Get Ready for the Most Amazing, Turn-Key System for
Making an Executive's Salary Performing for Children
Your performance business today is what
it is. But, what would you do if you could start
all over again, knowing what you know now? How would
you make your performance business different? How would
you like your life to be different?If you are like a lot of performers there are at least a few things "bugging" you about your business. Maybe you worry too much about the future or worse yet...new competition. Maybe the grind, the business never seeming to get easier, even after years invested. Maybe it’s long hours, the inability to take vacations, lost weekends spent with other people’s children instead of your own. Maybe it’s simply a quiet, private disappointment with the size of your income. Look - whatever it is, right now it’s just a frustration. Don’t let it become a permanent regret.
One-on-One, Hand-Over-Hand Business Development
I KNOW you will make at least ten times your investment within a few months or you pay nothing. You simply can’t lose. You may think that “my town” is different and use that as a reason not to attend. But that would be a terrible mistake. There is simply no market too large, too small, or too populated with competitors not to benefit from this once-in-a-lifetime event. Don’t cheat yourself with this thinking.
Visit the web sites of some of our past attendees...
Steve Somers at www.AmazingTeacher.com first came to the workshop in April of 2006 and within a few weeks he was booking shows a year or more in advance. Visit that web site and remember that a few months ago he didn't even HAVE a web page. Everything on Steve's web site was created and developed within the last 18 months of attending his first Business Building Workshop. He's been back every year since and it's pretty obvious why.
Take me up on my guarantee. Put my feet to the fire, put my neck in the noose. It’s perfectly fine with me. I know the value of the upcoming event and I’m certain of what your reaction will be once you attend. If it disappoints you in any way, I’ll even refund your full investment on the spot.
I have the confidence because of the results past years' attendees are getting and continue to get, and even with what results this year's attendees began getting on the very first day back.
I got an e-mail the day after the 2007 conference from David Hennig who wrote that his first day back in the office he booked two gigs with a phone call that he would have never known to have even tried to make before the conference. Shortly after booking those gigs he got a phone call from someone else who wanted to book him based SOLELY on the fact that he had booked the first two gigs. They hadn't seen his web site, hadn't seen any marketing materials, hadn't spoken to him or even heard about his performance ability or show structure, but they booked him sight unseen because his presence at the first engagement gave him credibility that preceded his ability to tell people about it.
Remember, the phone call came in due to NO EFFORT on his part. But then he took it a step further and turned that booking into a block booking which doubled his income using just ONE of the principles I teach in the workshop.
Before the sun had set on the first day after the workshop, David had almost completely paid for his attendance at the workshop. He ended his e-mail by saying "I can't wait to see what happens TOMORROW!!" Yeah, no kidding.
The Best Time to Plant an Oak Tree was 50 Years Ago...
...The Second Best Time is TODAY.
Maybe you think the timing’s not right for you. Here’s something I’ve learned form working closely with a lot of incredibly successful performers: the time is never “right” to make changes. The easy thing to do is to procrastinate. Requires no genius, no courage, no initiative and provides appropriate results. Only ACTION pays dividends.
But let me give you a word of caution. If your business stays the same for even a couple of years, you’re on your way out of business and may not realize it in time! It is NOT enough to provide a great show at fair prices and give good customer service. That’s the price of admission to the game, but not enough to win. You need to be exposed to ways to innovate and captivate. You need to experience what it is possible to provide to your market. That’s why I’m putting on this revolutionary event.
Finally, maybe the investment of travel or time away from your business pains you. There is a very simple, blunt answer to this. If the travel cost or your business holding you ‘hostage’ is a problem for you, that ought to be both an alarm bell and a giant kick in the butt. Frankly, if this modest investment is a financial strain, that’s the best argument of all for it’s vital importance. Otherwise you are one major car repair or even a single flat tire away from disaster! How long do you want a live a life like that?
Whatever the ‘reason’ you may have for thinking about skipping this life-changing event, I’ve got a dozen much better reasons why YOU MUST NOT MISS OUT!
Never Before...
But what I put together for the Business Building Workshop has never been done before. I wanted to create a week where I could provide a serious performer with the following benefits:
- The opportunity to learn in a close-knit group
- The chance to ask anything about the business and get a completely honest answer. No politics, no dealers to appease, no axes to grind. Just pure truth as plain and as straight forward as you will ever get it.
- The chance to learn and take home a ready-to-go show that has a proven track record.
- Learn the exact systems I use to run my office on autopilot. Learn to have your clients not only sell themselves AND book themselves, but I will even teach you how I get them to book each other as well. When your business is on autopilot, you have more time to do what really makes the money. This technique has NOTHING to do with fancy software or computer systems. (You would LAUGH if you saw how primitive my "data base" system is!)
- Learn how to easily double the amount you make at a show using simple BOR sales principles but WITHOUT selling/pitching anything! (Sound like a contradiction, but it is the BOR principles that we use, not the sales techniques themselves. This will make more sense at the Workshop).
- Learn exactly what it is that constitutes
a "Good Show". Marketing without a good product is
a never ending battle. But with a strong program you
can create automatic and exponential growth. You will learn
step-by-step exactly how to create a program that will sell
and re-sell to keep you busier than you are able to work.
The ideas I teach are simple to implement. If you already have a strong
show, you will learn how to make very minor changes that will double,
triple or even multiply by ten the market value of what you do.
In short, you will come in and see exactly how I, and now several others have created an amazing business in less than 5 short years and learn how you can do the same. More than that, you will literally leave with a proven show that we will work to tailor to your performance style and strengths, all the marketing materials to further promote the show (from posters, to web site, to sales letters and phone scripts).
The first year I did this one of the attendees asked me on his very first day at the workshop "What is your secret to success, in a nutshell?" I said, It all boils down to just three things:
- What I sell
- Whom I sell it to
- How I sell it
Seriously, What Makes THIS Program any Different from the Other Marketing Systems out There?
Believe me when I tell you that some of the top marketing experts for magicians and entertainers have contacted me about this program, and several of them attended. Most have returned at least once. This program is so completely different than ANYTHING you have ever heard or thought of before that it will revolutionize your business.I'm not talking about growth of ten or twenty percent. Your business should be growing at least 20% each year by default. I'm talking about Exponential Growth. I'm talking about Geometric Growth. I'm talking about doubling your business in 2009. And continuing to double it every year after that for as long as you can manage the business.
Can you come in and get a few good ideas to take home and make the whole workshop worthwhile? Sure. One of the attendees from the first workshop said that he went back and did 3 shows that he already had on the books from before the workshop, and the only thing he did differently was to apply one, little idea I had given him about how to create exponential growth and sure enough, he was able to spin off new business from those shows that would have never happened otherwise. Two days after the workshop he'd gotten three new shows based on one technique.
But this is LAME! I told him so. I said, you can't be happy with turning each show you do into just one more show. You have to apply ALL the principles so that each show results in two, three, five, TEN or more additional shows. So he did and the results have been phenomenal. He's already seeking out performers that he can train to handle all the extra bookings he's getting.
Another attendee went home, applied one of the principles and within a few hours had 12 shows on the books. It might take you a little bit longer than 6 hours to earn back your investment in this program, but you WILL earn back your investment, TIMES TEN or you get all your money back. You can't lose.
Some of You Should NOT Attend!!
The real secret to what I do is best revealed if you can come in with a completely open mind. I am going to be teaching you a new way of looking at your business. I am going to be teaching you a new way to look at what you do, who you work for, and what they want from you. I will be teaching you a new way to look at money, a new way to view your time, and new way to think about what your "work" is. It is very likely that very little of your original business model will be unaffected by what you will learn. I assure you, you will not leave the workshop as the same performer you were when you arrived.If you want to learn how to keep doing what you are currently doing, only doing it a little bit better, then you should NOT attend this event. I can NOT teach you how to get on cruise ships, how to sell your 20 minute silent dove act, or how to book your first-class mentalism program. What I CAN teach you is how I book 200+ days per year at $875-$2,200 per day, where every year is busier than the last and every year my marketing expenses DROP as the business grows more and more on autopilot.
But There's Even More
To hire someone to custom create these shows would easily run you $40,000 or more and even then you wouldn't be able to be sure of how profitable or marketable they would be. The marketing materials would be largely un-tested and the show would not really be polished like happens after 100 or more performances.
It is easy to see that this program, at
Special Offer (HALF-PRICE!)
Instead of charging a very fair $3,995 (which is a BARGAIN for any proven-successful business in a market exclusive area of ten million people or more), for this final year I have kept the price to just $1,997. (Only $1,497 for those attending just the Marketing portion of the workshop)For less than what you might expect to pay for a knock-off illusion, you can buy into a real BUSINESS. You can leave with a money-making , enterprise ready to go.
Plus optional Bonus Marketing Workdays
Imagine having a room full of professionals who are all set up to help you get your business started. I'm talking about professional accountants who are hooked up and on-line to help you file IRS forms properly and quickly and advise you on business structures and accounting software. I'm talking about professional web designers who are hooked up and on-line to help you build a web page on the spot. And photographers with costumes and props who can take the digital pictures you need for your new web site. And Photoshop experts who can modify and clean up the digital picture before it is posted on your new web site. And business advisors, and theater directors, and videographers, and on and on.In just a few hours in a room like this you could accomplish WEEKS worth of work and save yourself THOUSANDS of dollars. Yet the whole thing only costs $495 if you register for the workshop. Here is SOME of what we have planned for you at the Optional Marketing Workdays:
- Photographer(s) with a variety of costumes and props ($350 value)
- Videographer prepared to shoot demo video for each attendee of the Marketing Workdays ($750 value)
- Photoshop Experts to help manipulate and adjust your promotional photographs ($200 value)
- Web designers to consult on improving or building your web site. If you don't already have a web site, you will by the time you leave here. If you DO have one, you will learn some tricks and tips to get higher search engine rankings and more importantly how to better convert the traffic you get into PAYING CUSTOMERS. ($250 value)
- Professional Accountant to consult about business organization, tax issues, IRS EIN registration (to protect you SSN from being hijacked) and any other accounting related issues or questions you may have. This advice alone would cost you more than the entire Marketing Workday Fee. ($525 value)
- Professional comedian(s) who will help you "punch-up" your act, offering joke ideas as well as advice on physical comedy that will greatly improve any of your shows or programs. This is one-on-one consulting so the jokes and lines you get are personalized to your style and existing script. ($75 value)
- Puppetry and Ventriloquism pros who can give you advice and personal coaching on how to improve your technique ($75 value)
- My wife and office manager who will be on-line and available to do searches and make phone calls for you to show you just how to do it. ($150 value)
- Small group brain storming to develop new shows. If you missed out on the opportunity to buy the Whole Program, this is your chance to work with others from across the country to develop and refine your own, unique program. ($100 value)
- Retailers of puppets, props, and costumes who will allow you to order at or near wholesale prices. This can save you HUNDREDS of dollars. (value determined by what you need)
- We will also have stations
set up with all matter of supplies to help you create your
own props and marketing materials. Full-color full-page scanners,
digital cameras, scissors, glue, tape, light tables, paper samples,
and all matter of equipment to put together whatever your
mind can conceive. (value determined by what you need).
That's a day and half of work and two weeks of waiting. Forget about it! Do it the easy way, where top notch pros are assembled for YOU. They have already been coached on how to work with our unique needs and they are ready to offer the advice you NEED and give you the results you DEMAND. The marketing workdays are the "implementation" that we so often lack after attending a conference or workshop, and it's yours for just $495.
Here's What Past Attendees Said about the Workshop...
"In over
twenty years of performing school shows, never have
I learned so many NEW marketing techniques. Your program
is light years ahead of what is out there now. I am always
looking to have the edge over the competition and was not
sure it would be worth giving up shows to fly out to Texas.
The first day back at my office I implemented ONE of your marketing
techniques and I have overt a dozen show booked. I look forward
to your future programs."John Carlson, New Jersey
"Julian and Company are the real deal. In less than a year after attending
his workshop I've earned a six figure income, appeared on national television
on CBS and National Geographic Channel, and most recently was hired as
an Official Entertainer for the 2008 Summer Olympics in China! I can barely
keep up with all the calls and emails. Do yourself a huge favor and sign
up NOW!"Geoff Akins, Chicago, Illinois
"Even spending
double the amount would have been MORE than worth
it. I learned that "ONE word" that more than pays for
the course. I'm sure you've heard that before in marketing
hype, well it came true for me more than a few times at Julian's
workshop. This is the BEST money I've spent on my entertainment
career, ever."John Cesta, Florida
"Less than
six weeks after attending the [first] workshop, I have
booked 7 libraries, 4 schools, and about $2,500
in spinoff and referral business that I can directly
attribute to what I learned from Julian. And that is without
sending out a single direct mail piece or doing any overt marketing.
This is just from putting into practice SOME of the tools he
gave us."Tommy Johns, Georgia
"Others have advertised a
"boot camp", but this was a real one. No hype. Julian delivered
what he promised and would answer ANY question we had. Nothing
was sacred. It was like a master's level class condensed into
three long days. My brain hurts!!"Tim Sonefelt, South Carolina
"You sacrificed your own time to work with us as long as we needed – from early in the morning until very late at night. You gave us a lot more help and information than I expected. It scares me to think what I would have missed if I hadn’t signed up in time!"
Sandi Schulte, Tennessee
"I've only just begun
to learn all the things I intend to learn from you.
I think you are so far beyond everyone else in what you do
that they can't even see your dust! If they could, they'd
be at your workshops."Bob Goodin, Kansas
"The information shared was invaluable. The willingnes of others to share and help and the friendly atmosphere was amazing."
Pat Lambe, South Carolina
"You can't imagine the vast amount of quality information dealt with in this conference without being here. With so many working professionals in attendance at the conference the information was validated by people out there working."
Cory Allen, Minnesota
To the right is is a group photo of the participants from 2008. If you click on the image you can see a close-up of everyone as well as some of their comments. The larger photo will open up in a new window. When you are done, simply close that window to register for an event that will revolutionize your business.
Give me a Business! (just $249.50 per month for 6 months)
I want to learn how to create a program that sells, then learn exactly how to sell it over and over almost on autopilot and create exponential growth in my business. I want to learn the systems used to make the business run on autopilot so I can focus on doing what I love: performing. Please sign me up for the Marketing Only portion of the workshop to be held January 2-6, 2009. Just $1,497 (Does NOT include licensed show)
I also want to attend the Marketing Workdays! (just $332.00 per month for 6 months)
I want to attend this amazing workshop where I leave with a turn-key business, and I want to hit the ground running. I'd be crazy not to attend the Marketing Workdays where I have unfettered access to CPAs, professional comedians, professional web designers, professional photographers and videographers, professional copywriters, Photoshop experts, puppetry coaches, and others all ready and willing to work for me to get my business off the ground before I even leave the workshop! This is just $495 which brings my total for the Marketing Workshop and the Marketing Workdays to just $1,992 (Does NOT include licensed show)
Give me a Business! And put it on a SILVER PLATTER! (just $332.82 per month for 6 months)
I want it ALL! I want to learn how to create a program, but I also want to get started with an already proven program, complete with marketing materials and script. I want to be able to return home and IMMEDIATELY begin booking shows with a PROVEN, POLISHED program. Most of all, I want to learn how to take these ideas and build systems that result in a steady stream of repeat, referral, and spin-off business that keeps me as busy as I care to be, earning the fees I deserve. J $1,997
I also want to attend the Marketing Workdays, so serve mine on a GOLD PLATTER! (just $415.33 per month for 6 months)
I want to attend this amazing workshop where I leave with a turn-key business, and I want to hit the ground running. I'd be crazy not to attend the Marketing Workdays where I have unfettered access to accountants, professional comedians, web designers, photographers and videographers, professional copywriters, Photoshop experts, puppetry coaches, and others all ready and willing to work for me to get my business off the ground before I even leave the workshop! This is just $495 which brings my total for the Entire Workshop and the Marketing Workdays PLUS a proven program to just $2,492
NOTE: You WILL be charged a shipping fee for the starter kit we will be sending you. This has the information you will need in order to make preparations for this life-changing event.
This sounds good, but I still have a few lingering questions... (click here)