Business Building Workshop ScheduleFriday, January 2, 20096:00 - 9:00 PM Register and receive notebooks in conference hotel lobby. Feel free to linger and ask questions, network, or just hang out and talk. Don't stay up too late because we start first thing Saturday morning. Saturday, January 3, 20097:30 - 8:00 Breakfast & Networking. Hotel lobby and upstairs meeting room. 8:00 - 9:00 Session 1 - How Core Beliefs Affect Your Ability to Achieve Goals. Understand this and you will make ALL your goal setting and goal getting much easier. 15 minute break 9:15 - 10:15 Session 2 - Who do You Sell To? Why not any of these other great customers? Choosing your customers is FAR MORE important than choosing which tricks you will do!! 15 minute break 10:30 - 12:00 Session 3 - Viral Marketing. How to get 5-10 shows from EVERY performance you do. Your schedule explodes as your marketing expenses vanish and you end up with WAY more money in your pocket. 12:00 - 1:30 Lunch 1:30 - 2:30 Session 4 - Stop Thinking Like a Magician. What we REALLY sell. It's not shows, it's not entertainment, it's not memories or results. These might be what the customer is BUYING, but you only sell ONE thing. Learn WHAT it is, so you can price it accordingly. Don't miss this one! 15 minute break 2:45 - 3:45 Session 5 - Educational Significance: Part 1. This is the single most important facet of creating a show that sells in schools and libraries. It is also the most difficult for good performers to get their heads around. You will have to "un-learn" a lot of what you have been taught about performing. 15 minute break 4:00 - 5:00 Session 6 - Educational Significance: Part 2. The learning and "un-learning" continues with a focus on developing programs that Inspire and Motivate. 5:00 - 7:00 Dinner 7:00 - 9:00 Optional Marketing Workdays Sunday, January 4, 20097:30 - 8:00 Breakfast & Networking. Hotel lobby. 8:00 - 9:00 Session 7 - Staying Motivated. How do you stay on top of things day in and day out, week after week? Learn the secrets of programming your brain for success and persistent action. 15 minute break 9:15 - 10:30 Session 8 - Trade Shows and Show Cases. Learn to do them like NO ONE else does them. This is one of the KEY elements in this system. Do NOT miss this session! 15 minute break 10:45 - 11:45 Session 9 - Running the office. How to get your customers to book themselves. Streaming lining the office with a big new twist. This has almost NOTHING to do with technology and EVERYTHING to do with setting up your business so that it runs itself. 11:45 - 1:15 Lunch 1:15 - 2:15 Session 10 - Telling Your Story. Before lunch we learned how to get clients to book themselves. Now we will learn how to get them to book each other and gladly do it. 15 minute break 2:30 - 3:30 Session 11 - Every Show is a Reading Show. Learn how to create multiple markets for each show you create and how to sell them to multiple markets WITHOUT having to maintain multiple mailing lists. 15 minute break 3:45 - 4:45 Session 12 - Direct Mail. It ain't all it's cracked up to be, but here's how to make it work in this market. 4:45 - 7:00 Dinner 7:00 to 9:00 Optional Marketing Workday Schedule for Monday, January 5, 20087:30 - 8:00 Breakfast, networking. Hotel lobby and upstairs meeting room. 8:00 - 9:15 Session 13 - Tommy's Secret. Learn how Tommy Johns turned a single e-mail and $500 worth of postage into a marketing strategy that rocketed his business near the top of the field in his market in just a few weeks. Hosted by Tommy Johns. 15 minute break 9:30 - 10:30 Session 14 -"How to Spend Money Faster!" Hosted by Curt Nelson. This is a tongue-in-cheek title for a very serious topic. There will be many temptations about ways to spend money when you first start a new business line and you need to be able to separate the vital expenditures and the valuable expenditures from the downright wasteful. 15 minute break 10:45 - 12:00 Session 15- Phone Calls, E-mails and Dropping In. How to Get Busy, so you can BE busy. Hosted by Tommy Johns 12:00 - 1:30 Lunch 1:30 -2:30 Session 16 - Book Sales. Hosted by Curt Nelson. This session will teach you very specific ways to radically increase your daily take-home pay in ways that increase your credibility without making you look like a huckster. 15 minute break 2:45 - 4:00 Session 17 - FOCUS: Strategies for Hitting the Target in Your Business. How being focused in defining your market creates MORE money with LESS work, rather than the other way around. 30 minute break 4:30 - 6:00 Session 18 - Interview with Clients. I'll be bringing in several of my past and current customers who have agreed to answer ANY question you ask. These are both school officials as well as public librarians. They have agreed to hold nothing back so think up some good ones! 6:00 to 7:00 Dinner We will be providing dinner for everyone! Because of the incredible value of the client interview last year we had a hard time ending on time so this year we are planning for it and will turn it into a lengthy session that includes a meal for everyone. You can fully expect the previous session to continue throughout the dinner hour as the clients are invited to eat with us and continue the discussions. 7:00 - 9:00 Optional Marketing Workday Tuesday, January 6, 20097:30 - 8:00 Breakfast & Networking. Hotel lobby.8:00 - 8:20 Carpool to a local school to see a show live. 8:25 - 9:30 Live Show (See Julian actually DO what he's been talking about!) 9:30 - 10:00 Carpool back to the hotel 10:00 - 11:00 Session 19 - Funding: What to do when they (tell you they) have no money. It is quite possible to make a VERY good living without your customer having to pay a single penny. 15 minute break 11:15 -12:00 Session 20 - Make an Extra $400 During Lunch Idea. This idea will not only increase your income, but it will also allow you to get bookings at schools that could otherwise not afford you. THIS HAS NOTHING TO DO WITH BOOK SALES OR ANY OTHER BOR SALES TECHNIQUES!! 12:00 - 1:00 Q & A, say good-bye, late check-out from hotel and catch a plane home! Marketing Workdays(What is this, anyway?)Each evening from 7:00 pm until 9:00 pm we will be holding optional Marketing Workdays. These evening sessions are an opportunity to begin implementing everything that will be covered during the workshop. For most of us, our biggest problems are with implementation. We have ideas, we know what to do, but for whatever reason, shortly after arriving home we get back into our normal day-to-day and our conference action item list gets shelved and forgotten. Don't let the excitement and energy of the conference fade away this time! During the workdays (I guess we should have called them work NIGHTS since they happen after dinner) we will have computers, digital camers, and all sorts of experts available to help you get started implementing the ideas on the spot. Last year during the work nights for some people we literally registered domain names and arranged for hosting on the first night, wrote the HTML to build the web pages, took digital promotion pictures, posted them on the web site, wrote the web site copy and people left the conference with a completed web site! Others took pictures, edited them on computers with the help of our experts, added the text they needed and then submitted them to a printer we work with who deals with digital files. By the time they got home from the workshop, they had a box of postcards ready to mail out to sell their program! This is the sort of help you can expect during these evenings. Clearly, this is an amazing value since it all comes at a single flat fee. There are no additional charges for any of the services our experts provide. Obviously if you get printing, or web hosting, and domain registration you will need to pay the third party vendors who provide these products or services, but the experts in the room are yours throughout the workshop if you have registered for the Marketing Workdays. Be sure that you are signed up for this amazing opportunity. |